Some creative competitions are the result of a leftover media spend of incorporable campaigns aimed at you, others are straight forward businesses, some genuinely try to break through and raise standards. Exposure is the thrust and legitimising stamp of goodwill: By entering you will be guaranteed that X will judge your work, Y many will see your work and Z many will win fame , acclaim and a tasty cash prize.
What’s so bad?
We often promote competitions on the Designers are wankers site, we’ve even held a couple. I just get a nagging feeling that competitions buy into a lazy thinking, get rich quick scheme. From the companies that dream them up, the companies that buy into the dream in order to promote their products and the punters that enter.
DISCUSS… What’s your view?